Prepare your agenda for the Fall/Winter 2026-27 Collections

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The Next Chapter:

F/W 2026-27 COLLECTIONS

Get Ready!

PITTI IMMAGINE UOMO 109

January 13-16

Fortezza da Basso

50129 Florence

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Four intense days of business, discovery and inspiration.

The most prestigious international platform for menswear, returns for the winter season with a range of new features that reflect the evolution of the industry and style, the movements of emerging markets and the changing desires of consumers.

The Theme of the Season:

MOTION

Because everything is movement, transformation, story, progression.

The theme chosen for the winter editions fairs embodies the dynamism and the many inspirations that stem from this idea.

The advertising campaign for the 109th edition of Pitti Immagine Uomo has been entrusted to Chris Vidal and Tuomas Laitinen, respectively Editor-in-Chief and Fashion Director of SSAW.

New edition spotlighting global menswear

& the Fall/Winter 2026–27 collections:

Over 700 brands – 44% of them international

The Fortezza da Basso, like a grand department store, welcomes the exhibitors of Pitti Uomo, offering visitors a mix of brands and styles that reflect and respond to the needs of today’s market.

Discover the Exhibitors:

FANTASTIC CLASSIC - FUTURO MASCHILE -

DYNAMIC ATTITUDE – SUPERSTYLING - I GO OUT

HiBeauty, a special focus on cutting-edge perfumery:

Born from the experience of Fragranze, HiBeauty, a special area dedicated exclusively to the world of cutting-edge perfumery, is one of this edition's new additions.
Within the Futuro Maschile section, it features a selection of 10 independent brands representing a new wave that from Europe reaches as far as Asia.

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PITTI UOMO - SPECIAL EVENTS

HED MAYNER

Guest Designer

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Hed Mayner is a Paris-based fashion designer recognized for his sophisticated and innovative vision of contemporary fashion.

Featured on the official Paris Fashion Week calendar, Mayner received the Karl Lagerfeld Prize from the LVMH Group in 2019.

In every creation, Hed Mayner celebrates the beauty of construction, the freedom of movement, and the quiet strength of simplicity – composing a stylistic language that harmonizes tradition, spirituality, and modernity in a refined and profoundly personal balance.

Runway Show

January 14th - 6pm

By invitation only

SOSHI OTSUKI

Guest Designer

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The winner of the 2025 LVMH Prize for Young Fashion Designers will present his distinctive style in Florence through a special fashion show-event.

The design philosophy of SOSHIOTSUKI comes from a personal interest in Japanese classical performing arts, he transformed that idea of Japanese traditions into fashion with detailed craftsmanship for tailoring technique.

Soshi Otsuki launched his own label SOSHIOTSUKI in 2015 and received the 2019 Tokyo New Designer Award.

Fashion Show

January 15th - 3pm

By invitation only

SHINYAKOZUKA

Special Event

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The Tokyo-based designer will present a special project-event in Florence, in collaboration with the Japan Fashion Week Organization.

In 2013, Shinya Kozuka graduated from Central Saint Martins College of Art and Design. In 2015, the designer started his eponymous brand SHINYAKOZUKA.

In the brand’s concept – “Picturesque Scenery” – the reference to painterly landscape scenes is essential. The designer’s inspirations and thoughts are depicted in drawings and paintings, with each collection drawing from the scenes in these artworks.

Special Event

January 14th - 5pm

By invitation only

DISCOVER ALL THE EVENTS @ PITTI UOMO 109